Meta plans retention 'hooks' for Threads as more than half of users leave app

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Meta plans retention 'hooks' for Threads as more than half of users leave app

Meta executives are heavily focused on boosting retention on their new Twitter rival Threads, after the app lost more than half of its users in the weeks following its launch, CEO Mark Zuckerberg said.

https://www.reuters.com/business/media-telecom/meta-plans-retention-hooks-threads-more-than-half-users-leave-app-2023-07-28/

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