How ‘Phygital’ Customer Experiences Expand If Amazon Acquires AMC

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How ‘Phygital’ Customer Experiences Expand If Amazon Acquires AMC

Amazon is reportedly interested in buying struggling movie theater chain AMC. The surprising move could strengthen its online and in-person experiences with more integration and cross-selling opportunities.

https://www.forbes.com/sites/blakemorgan/2023/03/30/will-amazon-buy-amc-the-move-expands-connected-phygital-customer-experiences

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